Roan & Co. started on our family ranch in Alberta, where horses and cattle shape our everyday lives. As horse owners, competitors, and livestock producers, we struggled to find supplements that were clean, transparent, and truly made with the working horse in mind. Too often, we ran into products filled with unnecessary ingredients, proprietary blends, or claims that didn’t align with what our horses actually needed.

So, we began crafting our own formulas — small-batch blends built from real ingredients, measured in exact grams, and backed by years of hands on experience with performance horses. Every product we make is something we use in our own program first.

Roan & Co. has grown from our kitchen table and barn alleyway into a trusted Canadian brand, but our foundation remains the same: family-run, horses-first, and committed to doing things the right way. With integrity, intention and a deep respect for the animals who carry us. From one hardworking horse to another, we’re here to support their health, performance, and longevity- naturally.